Are you capitalizing on new methods that can turn your website into an automated money-making machine?
You may have heard the buzzwords:
- "Brand journalism"
- "Content marketing"
- "Inbound marketing"
Whatever you call it, quickly evolving strategies of leveraging social media networks, email marketing, search-optimized keywords, blogging, lead-nurturing campaigns and Web analytics are giving even small businesses and nonprofits new ways to grow.
Even better, instead of relying on selective anecdotes and meaningless statistics like "audience reach" you can now tabulate ROI with data that truly measures whatever your "bottom line" may be. Studies show inbound marketing generates leads, customers, members, donors and revenue at a fraction the cost of traditional marketing.
Assist Owner Mark O'Keefe
"You no longer need an expensive agency to get amazing results," said Mark O'Keefe, owner of Assist Communications. "But you do need a smart strategy, the right technology and the capacity to generate a consistent stream of remarkable content."
What makes Assist Communications unique is it fuses the best practices of award-winning journalism with the latest methods of content marketing.
O'Keefe is a journalist nominated six times for a Pulitzer Prize. Websites he created have been honored three times by the Webby Awards.