Are you capitalizing on new methods that can turn your website into an automated money-making machine?

You may have heard the buzzwords:

• "Brand journalism"
• "Content marketing"
• "Inbound marketing"

Whatever you call it, quickly evolving strategies of leveraging social media networks, email marketing, search-optimized keywords, blogging, lead-nurturing campaigns and Web analytics are giving even small businesses and nonprofits new ways to grow.

Even better, instead of relying on selective anecdotes and meaningless statistics like "audience reach" you can now tabulate ROI with data that truly measures whatever your "bottom line" may be. Studies show inbound marketing generates leads, customers, members, donors and revenue at a fraction the cost of traditional marketing.

Assist Owner Mark O'Keefe

"You no longer need an expensive agency to get amazing results," said Mark O'Keefe, owner of Assist Communications. "But you do need a smart strategy, the right technology and the capacity to generate a consistent stream of remarkable content."

What makes Assist Communications unique is it fuses the best practices of award-winning journalism with the latest methods of content marketing.

O'Keefe is a journalist nominated six times for a Pulitzer Prize. Websites he created have been honored three times by the Webby Awards.

Assist Communications is a certified Hubspot Agency Partner and Value-Added Reseller. This means Assist provides small to medium-sized businesses and nonprofits Hubspot's legendary, all-in-one-marketing software.

 “We give you content creation and lead generation. That's the winning combination for many of our clients,” said Assist Owner Mark O’Keefe, a six-time Pulitzer Prize nominee who has overseen websites honored three times by the Webby Awards.

"If your customers can't find you online you don't exist. They will find you if you create remarkable content, whether it's e-books, branded feature stories, infographics, social media campaigns, videos, and more."

Hubspot has popularized the term "inbound marketing." It defines inbound marketing as “marketing with a magnet, not a sledgehammer.”

This contrasts with outbound marketing, such as direct mail, radio ads, TV advertisements, sales flyers, telemarketing and other types of spam people find increasingly annoying.

Inbound marketing is also less expensive. A Hubspot study found inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that rely on outbound marketing.