Assist Communications is a certified Hubspot Agency Partner and Value-Added Reseller. This means Assist provides small to medium-sized businesses and nonprofits Hubspot's legendary, all-in-one-marketing software.
“We give you content creation and lead generation. That's the winning combination for many of our clients,” said Assist Owner Mark O’Keefe, a six-time Pulitzer Prize nominee who has overseen websites honored three times by the Webby Awards.
O'Keefe is a certified inbound marketing consultant, meaning he has received extensive Hubspot training in blogging, social media, SEO, calls-to-action, contact database management, email campaigns, lead generation and more.
"If your customers can't find you online you don't exist," said O'Keefe. "They will find you if you create remarkable content, whether it's e-books, branded feature stories, infographics, social media campaigns, videos, and more."
Hubspot has popularized the term "inbound marketing." It defines inbound marketing as “marketing with a magnet, not a sledgehammer.”
This contrasts with outbound marketing, such as direct mail, radio ads, TV advertisements, sales flyers, telemarketing and other types of spam people find increasingly annoying.
Inbound marketing is also less expensive. A Hubspot study found inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that rely on outbound marketing.