Tracking: Media pickups are tracked and counted. The client receives a report with links to each story as it appears online.
You can see every article: For example, click here to view this branded feature article in The Las Vegas Review-Journal.
Coast-to-coast reach: A Google map shows the geographic distribution of your story nationwide.
Running tally: Regular reports track the number of placements, the online and print reach and the ad value (what you would have paid if you placed ads in the same publications).
Ad values: provided for each news outlet that runs your article. Good news: You pay a tiny fraction of the stated ad value.
Demographic data: Available upon request for each news outlet that runs your story.