You don't need another full-time employee. You don't need a high-priced agency. You just need an Assist.
a content marketing assessment: A great way to get started. I can evaluate your current digital strategy, if you have one, and show you how you can get more traffic and leads from your website. This can include an assessment of your search engine optimization opportunities, lead-generation forms, calls to action, marketing offers and a competitor analysis. I can also recommend automated marketing software that is easy and fun to use.
lead generation: I was certified by Hubspot as an inbound marketing consultant. I know how to utilize white papers, ebooks, webinars, blogs and other methods to generate quality leads you can follow up on.
writing and editing: Despite all the cool digital stuff, this is still my core competency. I am a six-time Pulitzer Prize nominee who has won more than a dozen journalism awards.
e-newsletter creation: I can design, create and manage newsletters, then track the click-through rates and other results.
blog guidance:no better way for organizations to create and maintain a following. I can show you how you can repurpose your existing marketing and other collateral into blog engaging blog posts. e-newsletters: I can help you design, create and manage newsletters, then track the click-through rates and other results.
white papers: fabulous for lead generation and SEO, white papers can be the "bait" that brings your target audience to your site, where you can hook them.
social media: Need a Facebook, Twitter, Linkedin, YouTube or other social media strategy that achieves your organization's business goals?
news releases: reach thousands of journalists, bloggers using a variety of services with high ROI.
Q&As: I can show you how to interview, record, transcribe and edit to provide in-depth context while getting attention in Google searches.
fact sheets: boil down complicated info into handy nuggets your audience can digest and use.
website design, redesign: My creations have been honored three times by the Webby Awards. I can tell you how to create a templated site like this one for next to nothing or refer you to designers who will deliver a more custom look and feel.
videos: I can tell you what works, what doesn't, and where you can turn to get affordable and high-quality help.
marketing analytics: You need to measure your results and calculate your ROI. I can show you how with a variety of free tools like Google Analytics or more sophisticated software marketing tools such as Hubspot.